Whatever Your Game Faceā¦
Bring It to PA
The mission of this alliance is to attract and host statewide, regional and national sporting events and showcase Pennsylvania as a viable event destination for a variety of sporting ventures.
Twelve Tourist Promotion Agencies (TPA) have partnered to attract sporting events year-round to generate economic impact, add to the quality of life, and produce positive exposure for Pennsylvania as an affordable sports-friendly destination.
Over the past five years, there has been a nationwide surge in the rise of new sports commissions around the country. Business community leaders have recognized that attracting sporting events to their areas can be economically lucrative. In order for Pennsylvania to stay competitive, it must aggressively pursue this market segment.
This group of TPA's have been working together for over 5 years, and have attended dozens of sports
trade shows. By pooling our dollars, this alliance serves to maximize the impact of sports marketing in Pennsylvania. All marketing and advertising activities will occur through this alliance, thereby eliminating the need for separate advertising by each TPA.
This alliance is administered through the Pennsylvania Association of Convention & Visitors Bureau.
Economic Impact
In the past five years (nationwide), 75.3 million people traveled 50 miles or more one-way to attend an organized sporting event. Sports-related travel generates 46.2 million room nights each year.
Through the creation of sports marketing departments/commissions in each of the respective TPA's generating and tracking room nights is a top priority. The more room nights booked, the greater amount of room tax dollars collected for marketing purposes and sales tax dollars which benefits the Commonwealth. Through this initiative the Commonwealth will also be achieving a return on investment.
Goals and Objectives
- To reach key decision makers in the sporting industry.
- To extend overnight stays to multi-night stays within the region.
- To encourage future repeat overnight visits to the region.
- Develop incremental business